The Coach's Fatal Mistake? Taking On Wilcox and an Unassailable Executive Class

Iturns out he could survive a loss to Grimsby. He weathered an important continental showpiece versus one of the worst Tottenham teams for many years. He could survive losing at home against West Ham and Wolves, a lowly league position, the tactical inflexibility, laying waste to some of the club’s best homegrown talent, the 32% win rate, labeling the squad the poorest the club has ever seen. Yet, there existed one adversary against whom the Portuguese coach was not permitted to dance. You come at Jason Wilcox, you had better succeed.

Regrettably, similar to numerous top-flight right-back in Blackburn’s championship 1994-95 season, the coach came at Jason Wilcox and appears to have missed. Even the most casual observer will notice the paradoxical situation: a manager who frequently berated at his players for losing one-on-one duels succumbing in the face of the white heat and formidable presence of one of England's top division's most intimidating sporting directors.

And frankly, this whole painful saga seems to paint Jason Wilcox in a different perspective. Perhaps it might have been tempting, given his nine months in a similar role with the Saints, to regard Jason Wilcox as merely a drudge in the United exoskeleton: an individual whose appointment was due largely to his friendship with his former boss a fellow executive rather than any demonstrable skill. How wrong we all were. In brilliantly outmanoeuvring United’s feted head coach, as he outmanoeuvred the hapless Dan Ashworth earlier, Jason Wilcox has demonstrated to be among football's true generals: a strategic mind of which United’s competitors are now justifiably concerned.

A Tactical Conflict Over System & Philosophy

To illustrate, it was Jason Wilcox who having been part of the leadership that appointed the rigid 3-4-3 advocate Amorim originally, was instrumental in attempting to convince Amorim to ditch his beloved 3-4-3. Unsurprisingly, these entreaties met a certain resistance. However, these judgements carry more weight when issued from the mouth with the unimpeachable soccer background he possesses, holder of international appearances and a role in a championship team from 31 years ago.

Perhaps in time he might agree to outline his thought processes to the rest of us. Maybe one day he might be asked regarding why the coach is walking away with a full payout, without any compensation reduction clause in place. But Jason Wilcox seldom speaks publicly, for excellent reasons. The real thinkers of this sport – men like Jason Wilcox – simply operate at a level exceeding our mundane comprehension. If he ever did speak, most likely all we would hear is a series of ultrasonic blips and complex calculations. Wanting is not equivalent to being prepared to comprehend it.

Sir Jim Ratcliffe reportedly suggested using the winger at right wing-back.
The club's co-owner reportedly proposed utilizing the attacker in an unfamiliar defensive position. Photograph: Simon Stacpoole/Offside/Getty Images

An Supreme Authority In the Throne

Naturally, in training our focus on the sporting director we are obscuring the true genius behind the modern United throne. Jason Wilcox is, after all, merely executing the directives of his ultimate line manager the billionaire owner, who in private has emphasized his desire for a four-man defense. It is reported, Ratcliffe has also suggested deploying the forward in a wing-back role. The owner is eager for United to adopt analytics and analytics. Per reports, during a leadership summit soon after his minority ownership, he declared that the team's approach of play “shall be decided in this room”.

After all, Ratcliffe is an expert in this technical football matters, leveraging his previous experience in industry and sailing. Above all he is immensely wealthy, and it is known, the rich are the best of us: more insightful, sagacious, more tactically astute, simply better. Who else could one trust to manage an enlightened programme of cost-cutting, the construction of a modern arena that appears a lot like an abstract design, the signing of a new striker?

A Modern Football Order: Directors Over Coaches

This is a trend that is becoming prevalent at the elite levels football. Historically, clubs foolishly entrusted major sporting choices to low-level employees like managers, scouts – even footballers. Perhaps it was once feasible for a young, visionary coach with a philosophy and energy to go into a club and see their vision supported to fruition. Yet how many businesses have these guys set up? How many large-scale layoffs have they overseen? Better by far to place genuine authority where it rightly belongs: the leadership tier, the casually dressed executives, the guys with the jaw-dropping LinkedIn profiles. Better by far to decide the tactics in the boardroom and appoint a coach who will adapt their offering to suit. If coaches were formerly chefs, they are now more like Deliveroo drivers: not really creating the product, yet finally accountable if it arrives cold or fails to meet standards.

In the meantime, a coach's role has become not about crafting the philosophy and more about marketing it: the receptionist on the front desk, the public face of an organisation they have minimal power to influence. Enzo Maresca takes a squad of very young players into Europe and wins two medium-sized trophies, and effectively is dismissed for talking. Wilfried Nancy finds his standing damaged whereas the people who appointed him continue to make errors indefinitely.

A Neoliberal Game: Responsibility Only for the Few

And perhaps on some microcosmic level this is simply neoliberalism in action: the rise of a privileged overclass who are infallible, whose choices remain sacrosanct, whose mistakes can always be sacked away without justification. Appoint the 3-4-3 coach only to fire him for playing excessively that system. Bring in the project manager and later discard them for requiring excessive time. And most importantly show gratitude; for the incremental increases in ticket costs, for the latest player acquisitions, for the fact that the adults – regardless of their expertise – are in charge.

Crystal Shields
Crystal Shields

A digital strategist with over a decade of experience in SEO and content marketing, passionate about helping businesses thrive online.